Every Sunday, the Centre for Young Entrepreneurs at the Union of Industrialists and Entrepreneurs of Turkmenistan hosts interesting events where participants not only learn the basics of business, but also create a platform for intergenerational exchange of experience, according to the Orient news agency.

At the last meeting, they discussed media technologies and the role of communications in modern entrepreneurship. The seminar audience is diverse, ranging from 15-year-old schoolchildren to experienced 70-year-old participants. Many come with their spouses — business in Turkmenistan is often a family affair, and it is important that loved ones understand the complexity of an entrepreneur's work.

Participants discussed why it is useful for entrepreneurs to have journalistic skills: it helps them convey the specifics of their product, track trends and find new niches.

Three key areas for success were identified: the media field as a tool for analysing and adjusting strategy, personal branding and social networks to build audience trust, and control of the information space and the ability to work with feedback.