A group of Turkmen women entrepreneurs presented national products at the ‘Maison & Objet’ and ‘Who's Next’ international exhibitions in Paris. This was reported by the IIC.

The visit was organised by the International Trade Centre with the support of the EU as part of a project to increase the sustainability of trade in Turkmenistan, which gave brands the chance to promote themselves at leading creative industry venues.

The delegation included representatives from the ‘Binaym’, ‘Shekil Studio/Ensi’, ‘AYM’ sewing workshops and studios and the ‘Unique Camel Wool’ brand. The participants showed their collections and studied international export standards, including packaging and certification, and held negotiations with potential partners and experts to assess their competitiveness in the European market.

The brand founders noted that participating in exhibitions provided valuable experience in marketing and product presentation, allowing them to better adapt their products to global standards. The project continues to support small and medium-sized businesses in Turkmenistan, opening up new opportunities for entering the global market.