The Turkmen fashion house ‘Mähirli Zenan’ is preparing to present Turkmen national fashion in the United States of America. The brand, which creates exclusive products with hand-embroidered ‘keshde’, became one of the first in the country to bring Turkmenistan's ethnic fashion to the world stage. This was reported by TerraNews.

In March this year, ‘Mähirli Zenan’, with the support of the Union of Industrialists and Entrepreneurs of Turkmenistan, held an international fashion show in Ashgabat. The event received widespread coverage in the foreign media.

The initiative to hold the show in the United States was supported by Aksenia Krupenko, President of the American company FCGroup LLC, which is involved in cultural diplomacy and the hospitality industry. The project will be a significant step in the development of Turkmenistan's cultural diplomacy, aimed at promoting the rich heritage and unique craftsmanship of the Turkmen people.

The main idea behind the ‘Threads of Tradition’ project is to showcase Turkmenistan's national identity and cultural wealth using modern forms of communication. A similar approach is planned for the preparation of a Turkmen fashion show in the United States with the assistance of the Permanent Mission of Turkmenistan to the United Nations and the Embassy of Turkmenistan in the United States.

It is worth noting that ‘Mähirli Zenan’ is already well known on international catwalks: the brand represented Turkmenistan at BRICS Fashion in Russia, the Oriental Fashion Show in Paris, and also participated in the Miss Universe competition in Milan. These projects have strengthened the brand's international recognition and laid the foundation for a new ambitious step — organising a show of Turkmen national clothing in the United States.