Turkmenistan has the potential to become a competitive tourist destination, said Cordula Wohlmuther, Regional Director for Europe at the United Nations World Tourism Organisation (UNWTO), at the ‘Turkmentravel – 2026’ conference. This was reported by the news website Turkmenportal.

According to her, Central Asia is emerging as a promising tourist region due to its shared heritage, favourable geographical location and growing connectivity. She also highlighted the region’s stability and security, noting Turkmenistan’s important role.

The country’s cooperation with the UNWTO focuses on sustainable development, diversification of tourism products, digitalisation and attracting investment. The organisation intends to continue supporting the realisation of the country’s tourism potential.